Self-Direction - Independent thought and action; choosing, creating, exploring. Associated single values are: freedom, creativity, independence, choosing one's own goals, being curious, having self-respect.
Stimulation - Excitement, novelty, and challenge in life. Associate single values are: having an exciting and varied life, being daring.
Hedonism - Pleasure and sensuous gratification for oneself. Associated single values are: experiencing pleasure and enjoying life.
Achievement - Personal success through demonstrating competence according to social standards. Associated single values are: being ambitious, influential, capable, successful, intelligence, and having self-respect.
Power - Social status and prestige, control or dominance over people and resources. Associate single values are: having social power, wealth, and authority, preserving one's own public image, and having social recognition.
Security - Safety, harmony, and stability of society, of relationships, and of self. Associate single values are: ensuring national security, reciprocation of favors, ensuring family security, having a sense of belonging, preserving the social order, being healthy and clean.
Conformity - Restraint of actions, inclinations, and impulses likely to upset or harm others and violate social expectations or norms. Associated single values are: being obedient, having self-discipline, being polite, honoring parents and elders.
Tradition - Respect, commitment, and acceptance of the customs and ideas that traditional culture or religion provide the self. Associated single values are: respecting tradition, being devout, accepting one's own portion in life, being humble, and taking life in moderation.
Benevolence - Preserving and enhancing the welfare of those with whom one is in frequent personal contact (the "in-group"). Associated single values are: being helpful, responsible, forgiving, honest loyal, and having mature love for others and true friendships.
Universalism - Understanding, appreciation, tolerance, and protection for the welfare of all people and for nature. Associated single values are: advancing equality, being one with nature, having wisdom, filling the world with beauty, advancing social justice, being broad-minded, protecting the environment, and see the world at peace.